THE VISION OF VITICOLE
By noon PDT on the 1st of every month, I travel directly to vineyards all over the world, delivering a wine offer from the winery door in real-time: the people, their stories, their culture, and their food.
As much as it is a travel blog, Viticole is a monthly offer centered around an elusive idea that world-class wines can exist at $35-$55 per bottle. For me, this range is the rare sweet spot where a wine can truly perform like a bottle twice or even three times its value. These are the wines I hunt down for myself before demand inevitably prices them out of the market.
HOW TO JOIN
You can access the Viticole monthly wine offers two ways: